Audio Interview: Andy Stefanovich on creativity and teamwork
February 26, 2007
Andy Stefanovich is the founder of Play and has been called one of the most disruptive and effective advisors in business.
Andy is an entrepreneur who leads what some would call the "uncompany". Part company, part community, part movement, Play brings creativity to business.
Andy and his team have helped companies like Mattel, Nationwide Insurance, Sara Lee, and General Motors reinvent the way they work and generate breakthrough ideas, brands, products and strategies.
The Center of Creative Leadership (CCL) evaluated Play using a tool that rates a company's ability to foster creativity -- Play not only beat CCL's benchmark model, it also beat all of the companies in CCL's database.
In this interview, Andy will share why creativity is vitally important to the success of your business and he will provide strategies and tactics that will help you build a creative community.
This audio interview is available only to IATF members HERE. Become a member of the IATF HERE.