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Top 10 Mistakes in Using Focus Groups

Lots of teams use focus groups.  The purpose of a focus group is to gather information or learn from the participants, as input for decision-making.

Michael Goldman of offers up the "Top 10 Mistakes in Using Focus Groups" and how to avoid them.  Here are a couple of mistakes:

  1. Calling a meeting or session that is meant to impart information, influence people, solve a problem, resolve conflict, or create a plan, a “focus group.”
  2. Going ahead with focus groups before ensuring that the purpose for the session(s) is clear, including how the results will be used.

CLICK HERE to read the full article.


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