PricewaterhouseCoopers is one of the worlds largest professional services firms.   PwC employs over 146,000 people and the newest hires are from Gen-Y (aka Millennial Generation).

How do you effectively lead Gen-Y?  This is the question virtually every organization in the world is asking itself right now.

PwC understand a different type of leadership skill set is required to manage this generation and they've even produced a short video clip (below) to help their managers get a grasp of what's required.

Gen-Y responds best to a style of leadership called the "Manager As Coach".  This style of leadership is very different than the "traditional" leadership model of command and control (useless with Gen-Y).  Learn how to manage using the Coach Approach in the IATF Leader As Coach Fast Track Program.