The founders of 37Signals have a new book out, and it promises to rethink the traditional business plan with simpler solutions to creating a successful business.

Stripped of all big words and fancy strategies, Rework's collection of short, inspiring essays advocates a "less is more" approach to starting your own business, handing out tips on increasing productivity and debunking myths in business.

Watch the "13 Simple Rules for Success In Business" HERE.