Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"

His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

For those of us who sell programs you need to get this piece:

"People don't buy what you do.  They buy why you do it."

This is a TED video.  Watch more HERE.